But do we understand that there are various things we have to examine before agreeing to exchanging links with yet another web site? All things considered, the whole point of trading links…
I think that we all know now how important backlinks are for the search engine results positioning success of our site. I also think that most of us know now that one way to get these backlinks is by doing link transactions with other sites. (For the inexperienced, backlinks are links on other internet sites that point to ours.)
But do we know that there are numerous things we have to examine before agreeing to trading links with yet another internet site? After all, the entire point of trading links with others is to enjoy the rating of their internet sites. It is therefore imperative that we examine beforehand concerning whether exchanging links with yet another site is always to our advantage or not.
I’ve thought about this whole idea of link exchange planning and came up with a 3-step process that requires an of 3 pages of the web page we want to exchange links. The 3 pages are:
– where we will need certainly to examine 7 things about that page your home page,
– the index page: this is the site that includes a list of classes that the site has assembled in a bid to prepare its link exchanges. We have to examine 7 things here,
– the backlink page: this is the site that’ll contain our backlink. We also have to check 7 things here.
Observe that in some instances, the ‘target’ site won’t have a listing page. If so, our analysis is a 2-step one rather than a 3-step one.
In this first report, of might be 2 or 3, we should look at the 7 things (arranged in 2 groups) we must check about the webpage of the prospective web site.
1. We have to check what Google thinks of the website. This is done by considering some things that Google is happy to report of a site. The idea here’s to see if there are any problems with the website, from Google’s perspective, that would cause us to choose not to trade links with them.
It is suggested that we look at:
a) exactly how many pages does the site have indexed? This is often done by utilizing ‘site:www.site.com’ in the Google search box,
b) how many backlinks does Google statement for your website? This is done by utilizing ‘links:www.site.com’ in the Google search box,
D) could be the site listed in Google’s index? This is done by utilizing ‘ in the Google search box,
d) what’s the Page Rank of the site/home page? There are numerous ways of carrying this out. One way would be to obtain the Google toolbar and look at the site to see its PR. Still another way is to utilize one of the countless web sites on the net that enables us to obtain the PR of any web site. And yet another way is always to try to find software that’ll tell you the PR of any internet sites.
While we will usually need to appear at these 4 things together in a sort of dining table so as to decide if the target site passes the initial step or not, you can find definite results that will cause me to decide immediately not to change links with a site:
– if the PR of the site is zero,
– if the site isn’t shown in the Google index,
– if the website does not have any pages found by Google.
You’ll note here that I am using Google since the first faltering step in the preparation. In fact, any search engine can be used by us if we wish to but considering that Google is more fussy than others in regards to backlinks, I’d suggest using Google in the aforementioned first step.
2. I’d then suggest that we look at 3 tags of the home page of the prospective site, in a bid to find out if the site has a theme compatible with ours:
a) its subject tag,
b) its information tag,
D) its key words tag.
There are many ways of examining the contents of a web page’s tickets. If your browser, such as for example MSIE, enables you to view the contents of a page, then you’ll need to visit the home page and click the right menu command to view the contents of the page. You then should search to the top of the site to view the contents of its tickets. The choice would be to look for web sites on the net that let you see the contents of the tags of any web pages. There are numerous such internet sites online.
The reason behind this is that Google takes into account the topic of the websites when taking a look at backlinks. This implies that backlinks from a site that has a style compatible with ours will undoubtedly be of greater price than one that comes from a site that has nothing to accomplish with what our site is approximately.
This planning is on the home page of the target site and is just step one, as previously mentioned above. There are 2 more steps: one on the listing page and one on the backlink page.
the mark site passes the 3 ways that we must feel comfortable about exchanging links with them in that the hyperlink trade is to our advantage It’s only. Needless to say that the goal web site may also need to perform an identical 3-step examination of our site prior to wanting to exchange links with us.
Serge M Botans
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