Major television networks have been around in get a handle on of what you watch, when you watch it and how often you watch the programs that interest you. With the social boom due to web 2.0 including social networks and on line movies and video, your mind can be longer confined by major television networks no to their shows for activity.
Bob Anderson (author of The Long Tail) hit the nail right on the head… In his book, he believed that television’s viewing audience will spend more time on the web than watching TV. That former viewing audience can entertain themselves by going to web sites they’re thinking about (to complete whatever is more interesting for them than watching TV). Bob believed that people may spend their time more associated with their individual “long tail” interests.
marketing strategies
This development is bad news for the television networks!
The Internet provides televisions former viewing audience better entertainment because they can do, see and hear when they want and what they want. The major tv networks no longer have a on the publics entertainment and mind share.
To make matters worse… with the introduction of DVR (digital video recorders) less and less people are watching television commercials (the lifeblood of the major TV networks). The average indivdual with Access to the internet is paying 4 times longer online than watching TELEVISION. The effectiveness of television advertising is shrinking greatly and to create matters worse, 3 months of DVR homeowners are fast forwarding through television advertisements!
The reality is, people hate advertisements. We all realize that sigh when you’re strongly associated with your preferred TV program simply to be distracted by 2 minutes of commercials. Most people discovered to ignore ads, even if they are watching them!
On television all the big company publishers that you see are well conscious of the very fact that their advertising dollars are not as well committed to television advertisements as they were in the past. These main manufacturers, such as the BIG 8 in advertising, have already been looking being an alternative form of advertising to the Internet for quite a while now.
For the very first time ever sold thousands of individuals are going to share in revenue which was previously paid to major television networks. Thousands of dollars are going to be paid on a continuing base to a “core group” of advertising partners… Number hype intended or implied!
PPP is really a method for advertisers (Like Harley Davidson or Taco Bell) to offer a 5 second audio advertisement to readers. It’s an easy method for marketers to focus on their 5 minute audio offer to geographic areas, demographics and certain interests.
Big TV’s advertising revenue is dwindling because PPP offers companies a more affordable advertising solution that has been giving good Return on Investment (ROI) for over a couple of years. PPP offers companies a way to reach their target audience and is the only type of media whose impressions and advertising positions are verified by a completely independent third party.
PPP isn’t new, it’s been running for just two years, has over 66,000 companies and over 550,000 websites that offer PPP ads to their visitors.
The 550,000+ internet sites that currently offer these ads have the effect of 43 million streams (thoughts) of publishers’ 5 minute audio ads on a regular basis.