Black Hat practitioners tend to see search engine optimization as a war, and search engines as the enemy to be beaten by all means fair or foul. White hatters tend to view search engines as allies, who can help drive business to their clients’ sites.
Cloaking when website or web pages are set up to display different content for a search engine spider versus a human user. Cloaking delivers one version of a page to an Internet user and a different version to a search engine. The cloaked page is packed with keywords and phrases that the website wants to be highly rank for so.
It is done by cloaking programs that compare the IP address of the requesting party to a database of known IP addresses from specific search engine spiders. If the IP address matches one on the list, it serves a page that was specifically written for the search engines.
There are good reasons for cloaking as well, such as targeted advertising, but if you are trying to manipulate your rankings in the search engines then your site could be penalized or banned.
Spamming (Keyword Stuffing) – Stuffing long lists of keywords into the content and the code on a page that makes the page unreadable
Ever seen a web page with a very awkwardly written first paragraph where a certain word is repeated ad nauseam? Here’s an example:
“We sell the best father’s day gifts for father’s day. If you like to celebrate father’s day we can help with the best father’s day gifts for father’s day.”
It’s obvious that the page is trying to rank well for father’s day gifts. This is keyword spamming or stuffing but it is just the tip of the SEO iceberg; there is probably keyword stuffing happening in the code: in the meta tags, invisible text, alt tags, title tags, comment tags, etc. If the word or phrase is repeated too often Google can place a filter to reduce the site’s rankings or simply ban the site. Keyword density can be tricky but, as a general rule, Big Oak shoots for 3% to 12% of all text on a page to be our targeted keywords.
Hidden Text if text or links are invisible to the website visitor but can be seen by search engine spiders then they are considered hidden.In the past people would simply make the text too small to read by using a 1 point font or make it the same color as the background. Now that search engines have built in algorithms to combat that, spammers are using cascading style sheets (CSS) to hide text or using
tags set to not display text on the page. It is boils down to this: it is considered hidden if the text or link is invisible to the website visitor but can be seen by search engine spiders.Search engines can easily spot this today so it is best to avoid it altogether.
Doorway Pages pages that solely exist to rank well in the search engines. Sometimes these pages are ugly, containing paragraph after paragraph of meaningless text. Most the time doorway pages are orphaned pages meaning they are not part of the site’s regular navigation.
A black hat SEO firm may use software to generated doorway pages. They plug a few keywords in and the software proceeds to generate pages where much of the content is duplicated from other pages on the site except they swap out the keywords.
Redirect Pages – keyword-stuffed landing pages that quickly redirect to the real page. These pages don’t necessarily contain content that any human would be interested in. They are meant to show up high in search engine results pages (SERPS). When you click on one of these pages from the results, you are redirected to another pageusually a high-pressure sales page. In other words, the page you click to see is not the page you actually get to read.
Sneaky redirection pages are set up in groups. They target similar and related keywords or phrases. The only links on these pages are links to other pages in the same family creating a false sense of related linking. The redirect can be automatic, done with a meta refresh command or through other means such as mouse moving while on the redirect page.
Duplicate Content or Websites setting up multiple websites with the same content or having several pages on a site with essentially the same information but different keywords inserted here and there. You see the duplicate content method a lot with travel-oriented sites. A “template script” is written then regional terms, such as state or city names, are swapped out on each page.
Of course, someone may have copied the content on your site and put it on their site. The search engines do not make any distinction on who had the content first. Make sure no other site is using your content. You can do this by performing a search using some of your text with quotation marks (“) around it. If you do find someone is using your original copy visit here to learn more about copyright infringement: http://www.google.com/dmca.html.
Code swapping – submitting a text-only version of a web page to the search engines in an effort to gain high rankings for that page. Once the desired positions within the search engines are achieved the search-engine friendly text page is swapped out for a content page designed for human visitors. This will only work for a limited time as the search engine spiders will eventually return to that page and find its content has changed.
Linking to Unrelated Sites or Bad Neighborhoods Link campaigns are good thing when done correctly; we would say they are a necessity in today’s SEO world. But linking to bad neighborhoods is a sure way to lose your ranking. If you aren’t careful about who you are linking to you can easily disappear overnight. Basically, while you may be ethical and do everything right, linking to someone who isn’t can be considered guilt by association. Always verify your links to other sites. Make sure they have page rank and are indexed by Google. Avoid linking to any sites that use spamming techniques to increase their search engine rankings. Regularly checking outbound links from your site and removing any offenders is a good idea.
A few site types to avoid:
Free-for-all link farms
Adult sites
Gambling sites
Link Farms typically a network of sites that are all interlinked to one another and have no other benefit but to try to boost the link popularity of the sites. Link farms are mostly used to try to increase the Google PageRank of a site.
What does Google say?
“Don’t deceive your users, or present different content to search engines than you display to users,” Google says, and they list some bullet points on avoiding being banned.
Avoid hidden text or hidden links.
Don’t employ cloaking or sneaky redirects.
Don’t send automated queries to Google.
Don’t load pages with irrelevant words.
Don’t create multiple pages, subdomains, or domains with substantially duplicate content.
Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content.
Helpful Google & Yahoo Links
Google webmaster guidelines
Google’s warning about search engine optimization companies
What Yahoo! considers unwanted
Google Spam Report Form
Finally
Any SEO company can use these techniques to boost a client’s rankings and more often than not it will work, but sooner or a later a search engine will catch it or a competitor will report it and then you have to start all over. It is best to do what is right for the client and their customers. Ultimately that is what will bring them back.
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Wednesday, September 19th, 2012
Indonezja jest wyspiarskim krajem ze stolicą w Dżakarcie. Leży w południowo – wschodniej części kontynentu azjatyckiego. Do dużych miast, w których skupia się życie mieszkańców Indonezji zalicza się ośrodki takie, jak Surabaja, Bandung, Semarang i Medan. Ludność posługuje się językami lokalnymi. Mianem handlowych określa się angielski, arabski, holenderski i chiński. Rolę języka urzędowego pełni zaś indonezyjski. Indonezja jest krajem zróżnicowanym pod względem etnicznym. Zamieszkuje ją ponad dwieście pięćdziesiąt grup etnicznych i narodowości. Większość społeczeństwa to wyznawcy islamu.
Dużym zainteresowaniem wśród turystów cieszy się prowincja Bali. Obejmuje teren wyspy o tej samej nazwie wraz z leżącymi nieopodal wysepkami. Jest znana z wyjątkowego krajobrazu kulturowego. Równie piękne widoki mogą podziwiać obcokrajowcy, którzy udają się do Parku Narodowego Komodo. Można spotkać tam warana z Komodo, który jest gatunkiem endemicznym, czyli występującym tylko w tym miejscu. Obszar objęty ochroną składa się z wielu wysepek, spośród których największe to Rinca, Komodo i Padar, porośnięte bujnymi lasami tropikalnymi. Miłośnicy historii zapewne z chęcią wybiorą się do Sangiran znajdującego się na wyspie Jawa. Słynie z odkryć paleoantropologicznych. Inną atrakcją na Jawie jest świątynia Borobudur. Buddyjskie miejsce kultu stoi na równinie Kedu. Została zbudowana między VIII a IX wiekiem. Należy do największych świątyń budyjskich na świecie. Konstrukcja na podobieństwo piramidy jest odzwierciedleniem buddyjskiej wizji świata. Borobudur posiada tarasową budowę. Słynie z reliefów zdobiących tarasy. Przedstawiają liczne scenki rodzajowe z życia Buddy i dżataki. Dagoby z figurami Buddy to następny charakterystyczny element architektoniczny budowli. Innym zespołem świątynnym na wyspie Jawa jest Prambanan. Hinduistyczne miejsce kultu zostało niestety zniszczone podczas trzęsienia ziemi kilka lat temu. Indonezja słynie również z innej świątyni poświęconej hinduizmowi. Mowa o Pura Besakih leżącej na zboczu góry Agung. Zabytkowa budowla znajduje się we wspomnianej już prowincji Bali. W centrum kompleksu wznosi się pagoda symbolizująca górę Meru i Padmasana.
Wyspy, na których leży Indonezja stanowią pięć dużych archipelagów. Większość mniejszych wysepek jest niezamieszkana. Na terytorium kraju jest około siedemdziesiąt aktywnych wulkanów, co świadczy o bardzo dużej aktywności sejsmicznej na tym terenie. Największe niebezpieczeństwo stwarzają Krakatau w Cieśninie Sundajskiej i Merapi w centralnej części Wyspy Jawa.
W Indonezji funkcjonuje opieka zdrowotna na wysokim poziomie, ale jest kosztowna, dlatego poleca się podróżnym wykupienie ubezpieczeń zdrowotnych. Nie wymaga się szczepień ochronnych. Niemniej jednak nie oznacza to, że w tym państwie nie istnieją zagrożenia epidemiologiczne i sanitarne. W Indonezji występują ogniska chorób takich jak żółtaczka, dur brzuszny, biegunka, denga, gruźlica i pasożyty układu pokarmowego. W związku z tym podróżnicy muszą bezwzględnie przestrzegać podstawowych zasad higieny osobistej i nie spożywać pokarmu niewiadomego pochodzenia.
Wracając do ubezpieczenia turystycznego, które powinien mieć turysta podróżujący do Indonezji, należy dodać, że w razie, gdy wycieczka jest organizowana przez biuro turystyczne, to firma wykupuje ubezpieczenia uczestnikom. Niestety zazwyczaj przedsiębiorstwa świadczące usługi turystyczne wykupują najtańsze polisy, co jest dużym problemem w przypadku podróży do państw, gdzie opieka medyczna jest wyjątkowo kosztowna. Przyjmuje się, że minimalna kwota, na którą musi być ubezpieczony podróżnik, jest równa 200 000 złotych. Taka wysokość odszkodowania
Warszawa pozwala na uniknięcie kłopotów finansowych, które wynikły z niezależnych przyczyn.
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Wednesday, September 19th, 2012
Since that you’re reading this site, chances presently are likely familiar together with the high poor quality, innovation plus technology who Oakley puts in their sunglasses. The cheap oakley sunglasses shades polarized accessories are keep in mind, not a powerful exception towards the rule.
Polarized shades are created to help reduce or prohibit glare. Light resembled from surfaces for example a car auto glass, flat streets or fluids can generally be regarded polarized. Meaning of which, instead within the light to be scattered during multiple information the returned light travels within the more horizontally direction, which may produce an normally annoying in addition to, in a lot of cases extremely dangerous intensive light known as “Glare. ”
Polarized sun shades were first increasingly popular with fisherman and boaters who had been constantly surrounded by glare to be reflected belonging to the sunlight about the water. The polarized contacts allowed improved upon visibility and additionally reduced observation strain once being from the normal water. Since afterward polarized cheap oakley have grown more liked people participating in active backyard activities.
Polarized lenses include a special lgt filter in which blocks one of these intense replicated light, reducing glare. This glare reduction permits improved profile and significantly less eye tension. Even despite the fact polarized sun shades improve privacy and ly visible, there usually are some situations these lenses is probably not the most appropriate. Downhill skiing is usually an example, of when it usually is more fantastic see the particular glare that could be reflecting out of icy pads, as this will likely alert skiers to make sure you potential hazards when they approach.
Polarized lenses could perhaps reduce this visibility for images made by liquid precious stone displays (LCDs). This may just be an challenge as there is certainly an expand in LCD’s to be utilized for the purpose of car dashboard readouts, digital privacy screens on computerized teller products (ATM’s), cell devices, and GPS UNIT devices. Pilots have got reported matching issues whenever viewing LCD’s in aircraft means panels, which could be a crucial concern.
Polarized lenses change from non-polarized lenses available as one main manner. Vertical polarization hindrances transmission of this horizontal gentle through polarized accessories. The direct result is that will polarized sunglass lens reduce glare having to do with the sun’s depiction on ripped surfaces. The main difference between polarized together with non- polarized lenses is pretty apparent when put next as well.
Oakley Spectacles Polarized = Very clear, Crisp Ideas
Most spectacles manufactures submit an application a polarized coating maybe a layered means of gluing a fabulous film relating to the lenses therefore to their sunglasses to relieve glare. The challenge is that it process will be able to reduce image clarity not to mention cause distortion.
Now, as you can expect, Oakley aims to surpass a lot of sunglasses manufactures and allows done so by their polarization technological innovation. Oakley polarized eyeglasses are produced along with a higher a better standard of technology which has a liquid infusion process created to bond your polarizing form of filtration and lenses inside the molecular place. The significance for this process is how the polarization result doesn’t utilize or chafe off like other fabricates, and vision clarity is certainly maintained with the highest degrees.
Industry Benchmarks For Polarized Sunlight
Industry typical polarized filters are needed to be built in a frame therefore, the polarization plane would not deviate on the horizontal airline by over five deg. The difference within left together with right eyes polarization will filter cannot deviate around six college diplomas. (So each eye is often seeing quite different orientations connected with an object, causing your mind to operate extra to help with making sense for the object).
Oakley Sun glasses Polarization Conditions
As you could again contain guessed, Oakley polarized filtration systems are aligned corectly within step 2 degrees within the horizontal plane and are generally nearly equivalent left to help you right. This equals a lowering of eyeball strain as well as brain capacity to make sense from the images noticed in the ideal and placed eyes. Maybe this is exactly why people frequently get problems from having on those low cost sunglasses.
Polarization is actually among the numerous proprietary solutions that Oakley infuses right into it’s sun glasses. These copyrighted innovations are generally known each as Hi-d Optics (HDO) and put up unsurpassed ability and functioning. Once you go through high distinction vision thru these maximum of capabilities polarized glasses, it may just be difficult to try them apart. Check over the Oakley polarized sun shades, I think you should be pleasantly satisfied.
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